研究著作內容
Gender Swapping and User Behaviors in Online Social Games
(NOTE: Sheng-Wei Chen is also known as Kuan-Ta Chen.)

Abstract
Modern Massively Multiplayer Online Role-Playing Games (MMORPGs) provide lifelike virtual environments in which players can conduct a variety of activities including combat, trade, and chat with other players. While the game world and the available actions therein are inspired by their offline counterparts, the games' popularity and dedicated fan base are testament to the allure of novel social interactions granted to people by granting them an alternative life as new characters and personae. In this paper we investigate the phenomenon of "gender swapping," which refers to players choosing avatars of genders opposite to their natural ones. We report the behavioral patterns observed in players of Fairyland Online, a globally serviced MMORPG, during social interactions when playing as in-game avatars of their own real gender or genderswapped, and discuss the effect of gender role and self-image in virtual social situations and the potential of our study for improving MMORPG qualities and detection of fake online identities.

Materials
Citation
Jing-Kai Lou, Kunwoo Park, Meeyoung Cha, Juyong Park, Chin-Laung Lei, and Kuan-Ta Chen, "Gender Swapping and User Behaviors in Online Social Games," In Proceedings of ACM WWW 2013, May 2013.

BibTex
@INPROCEEDINGS{lou13:gender_swapping,
  AUTHOR     = {Jing-Kai Lou and Kunwoo Park and Meeyoung Cha and Juyong Park and Chin-Laung Lei and Kuan-Ta Chen},
  TITLE      = {Gender Swapping and User Behaviors in Online Social Games},
  BOOKTITLE  = {Proceedings of ACM WWW 2013},
  MONTH      = {May},
  YEAR       = {2013}
}